Discovering the real source of direct bookings in hotels
Since 2011 we’ve been publishing a yearly survey of where Direct Bookings come from. Every year after the summer holidays we gather several month of answers from guests that booked directly with hotels...
View ArticleRay Ozzie’s Talko startup puts voice in mobile focus
New mobile startup Talko from tech pioneer Ray Ozzie takes a consumerization-based approach to voice communications, but will it attract IT? An industry pioneer aims to alter the way people communicate...
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Factory: a new project from Abbeynet
Abbeynet is pleased to announce the birth of a new project: Factory. Factory is a space suitable to accommodate and grow ideas, while also offering logistical, technological, administrative support and...
View ArticleRate-Parity is dead, Long life to rate-parity!
This may sound like a very good news for independent hotels : another step towards the end of rate parity has been done. At this link you can read a recent interview with Dara Khosrowshahi, CEO of...
View ArticleHow to Use Video Storytelling in Your Social Media Marketing
Do you use video on your social channels? Looking for ways to connect with your audience? Telling stories with video increases engagement, triggers social sharing and gives people a reason to talk...
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