Real Value of Search Engine Optimization Techniques
If search engine optimization techniques are not on your radar, it should be. According to the top internet marketing experts, SEO is the best value treatment for business websites. It significantly...
View ArticleMagento Vs. WordPress – What To Choose In Terms of SEO
Every website owner spends time and money in brining the website to the top of search engines. With several online platforms like WordPress and magento, the present generation is a little bit confused...
View ArticleCloud Computing Makes Sales More Mobile
Modern software CRM platforms used are stored in cloud servers that allow employees to be more mobile than ever before. For years employees were limited in how much work they could do based on whether...
View ArticleFive Tips to Help Keep Your Small Business Organized
Organization is one of those things that may fall by the wayside in a small business. Because you and your employees often wear many hats, tasks may get put off until they can’t be ignored any longer....
View ArticleSelecting an SEO package for your Business
Small businesses around the world have grown to realise the importance of SEO in the growth of their businesses. Selecting a SEO service provider that can help you get your business on the right track...
View ArticleE-Marketing Campaign – 3 Things to Remember
As traditional methods of advertisement become more and more expensive, many small and large businesses are turning to e-marketing. E-marketing refers to using the internet to market your business or...
View ArticleWriting a SEO friendly Press Release
Press releases are no longer just random announcements by businesses to increase customer awareness. With more and more people preferring to read online, press releases have shifted focus to make its...
View ArticleFive reasons your hotel website doesn’t convert
Having a beautiful hotel website is important, but without the tools to generate direct bookings, your website is merely a costly brochure. IT’S SLOW The speed at which your website loads is one of the...
View ArticleMobile Devices Rule Over PCs For Access
Pinterest may have passed Twitter in popularity in the U.S. according to new figures out last month from Pew, but globally the social network to watch may be Facebook-owned Instagram. According to...
View ArticleFive Old-Fashioned Ways to Promote Your Business that Still Work Today
In today’s growing internet era, advertising practices are rapidly shifting toward marketing campaigns for website surfers. The truth is that good old-fashioned promotions are still effective compared...
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WebRTC is going to change everything
It’s been a tough couple of years for carriers (a.k.a. network operators) who have been fighting off competition from over-the-top (OTT) players such as Skype and WhatsApp, offering services such as...
View ArticleFinding The Balance Between OTAs And Direct Bookings
While the majority of hotel marketing articles focus on OTAs being too expensive and too aggressive. We find it important to take a step back and look at the bigger picture. OTAs became powerful and...
View ArticleRate-Parity is dead, Long life to rate-parity!
This may sound like a very good news for independent hotels : another step towards the end of rate parity has been done. At this link you can read a recent interview with Dara Khosrowshahi, CEO of...
View ArticleInfluence marketing for hotels
At the occasion of the imminent release of the Snap Traveller e-book (Influence Marketing for hotels), we invite you to discover the contribution of Josiah Mackenzie through this exclusive interview....
View ArticleConsumer mobile trends – browsing, booking and barriers
Following on from mobile behaviour studies for the US, Expedia Media Solutions has put together some numbers for the UK with the help of ComScore. The research highlights current trends and highlights...
View Article4 Top Reasons to Consider Media Buying for Affiliate Marketing Traffic
Affiliate marketing will not prove beneficial for you, if you don’t know how to attract qualified amount of traffic to your offers. Online traffic is what keeps your online business going on. There are...
View ArticleFour Online Advertising Approaches that Simply Refuse to Bow Out
Advertising through the Internet platforms, or what we call online marketing, is a phenomenon that made its way few years back, and on this date, and firmly perched itself at the core of every brand’s...
View ArticleMobile Marketing Drives Pay Per Call
Pay Per Call marketing is not a new concept; in fact, it has been around for quite a while, but just recently catching on as more and more advertisers are taking the leap into mobile marketing...
View ArticlePay per call and mobile search are the future of mobile commerce
Some of you may have already noticed the evolution happening right now in mobile commerce, which is showing mobile commerce rapidly taking share from desktop-based ecommerce. As a result, mobile search...
View ArticleSmart Bracelets Revolutionize Hotel Industry
The Tecnalia applied research centre has revolutionised the hotel sector with smart bracelets – the Smart VIB (Very Important Bracelet) that enables clients access hotel rooms without the need for a...
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